The world runs on software, and a lot of it is facing the user. Smartphones like iPhone and Android, iPad and other such devices, and your laptop, show you data, ideas, and content. People work very closely with these devices, which become a very important part of their daily lives. It is important to be able to use your device in your own language, using conventions that are familiar to you.
The use of English in engineering so common that we don’t even think about it. But there are a lot of people in the world who don’t even speak English, or are not comfortable using it, and they could be your biggest market.
So how do you get your software to those millions of new customers? To adapt software to their needs is known as localization. But there is something important that you need to do before you can localize your software, and this is where we can help.